Become a Marketing Coordinator!

The purpose of this qualification is to prepare a learner to function as a Marketing Coordinator. A Marketing Coordinator provides a support role to marketing team members and managers by undertaking administrative tasks and coordinating key deliverables to ensure that a company meets its strategic marketing objectives.
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Become a Marketing Coordinator!

The purpose of this qualification is to prepare a learner to function as a Marketing Coordinator. A Marketing Coordinator provides a support role to marketing team members and managers by undertaking administrative tasks and coordinating key deliverables to ensure that a company meets its strategic marketing objectives.
Enquire Here

TYPE:  Occupational Qualification

ACCREDITED BY: QCTO / Services SETA

MODE: Blended.

DURATION: 18 Months 

CREDITS: 175

SAQA Qualification ID: 118706

NQF LEVEL: NQF Level 5

PRICE: TBC

Why should I do this course? 

The purpose of this qualification is to prepare a learner to function as a Marketing Coordinator.

A Marketing Coordinator provides a support role to marketing team members and managers by undertaking administrative tasks and coordinating key deliverables to ensure that a company meets its strategic marketing objectives.

A qualified learner will be able to:

  • Coordinate key deliverables of products and services to (a) target market(s).
  • Support the deliverables across the full spectrum of the communication activities and channels.
  • Coordinate marketing and sales activities across the marketing mix.
  • Coordinate Customer Relationship Management (CRM) activities.
  • Undertake administrative tasks related to marketing metrics for the processing of payments.

The Marketing Coordinator is an entry level occupation for learners seeking a career in the marketing environment. This qualification will provide learners with competencies to confidently support the marketing activities in both small and large organisations that must maintain a competitive edge against their competitors. The present pandemic highlighted the vulnerability of companies to competitive disruption, and the importance of continuing to invest in maintaining their market share.

Inputs for this qualification were provided be professionals, assessors, and moderators who are currently functioning in this environment. This qualification will give qualifying learners access to professional registration with Marketing Association of South Africa (MASA), as the development of this qualification took place in collaboration with them.

Workplace Experience

The student will have to be placed at a relevant worksite for the period of time indicated below in order to fulfil the requirements. Workplace experience will allow the learner or individual to practise and gain important experience and empower them to be ‘work ready’. Students should be aware that they are themselves responsible for these workplace placement arrangements.

International Comparability

The Occupational Certificate: Marketing Coordinator was compared to international marketing qualification offerings from Australia and United Kingdom (UK) which revealed that other than marketing degrees and post degree qualifications, it is mostly short courses that are offered in the marketing field below the degree level. It is also noted that the training provided is mostly knowledge based without any practical occupational based experience.

The program consists of three main components;

Knowledge modules (36 Credits)

  • KM-01 Marketing Business skills
  • KM-02 Ready for Work Standards
  • KM-03 Campaign /Project Management
  • KM-04 Marketing Business Tools
  • KM-05 Business Calculations
  • KM-06 Customer Relationship Management
  • KM-07 Business Environment
  • KM-08 Digital Tools

Practical modules (36 Credits)

  • PM-01 Coordinate Key Deliverables of Products and Services to a Target Market(s)
  • PM-02 Support the Deliverables Across the Full Spectrum of the Communication Mix
  • PM-03 Coordinate Marketing and Sales Activities
  • PM-04 Coordinate Customer Relationship Management (CRM) activities
  • PM-05 Undertake Administrative Tasks Related to Marketing Metrics and Processing of Payments

Workplace experience modules (103 Credits)

  • WM-01 Processes and Procedures for Coordinating Key Deliverables of Products and Services to a Target Market(s)
  • WM-02 Processes and Procedures for Supporting the Deliverables Across the Full Spectrum of the Communication Mix
  • WM-03 Processes and Procedures for Coordinating Marketing and Sales Activities
  • WM-04 Processes and Procedures for Coordinating Customer Relationship Management Activities
  • WM-05 Processes and Procedures within the Scope of Administrative Tasks Related to Marketing Metrics and Processing of Payments

COURSE OUTLINE:

Once registered, you will be uploaded to our online learning programme so that all your learning guides and aids can be accessed remotely.

Learning will be supported by online and class-based workshops as well as podcasts on the critical elements in the course.

ASSESSMENTS:

Vital College will conduct internal assessments by means of formative assessments, summative assessments and signed-off work experience log sheets. 

For this qualification the following assessments will be required over the period of the course:

  1. Knowledge modules: Online open book assessments 
  2. Knowledge modules: Class-based closed book final (summative) assessments
  3. Practical modules: Class-based learning
  4. Practical modules: Submission of tasks to a portfolio of evidence.
  5. Work Experience modules: Exposure to a relevant workplace and completion of a logbook

Upon successful completion of all knowledge, practical and workplace modules, Vital College will provide a Statement of Result (SOR) to the learner and QCTO, as part of the learner’s application to complete the External Summative Assessment (EISA) conducted by the QCTO. The exam is set in such a way that learners are required to integrate knowledge, practical skills and work experience with emphasis is on the application of what they have learned. The final exam, which is based on the exit level outcomes (ELO) is presented by the QCTO and not by us your training provider.

The learner will receive an Occupational Certificate: Marketing Coordinator from the QCTO upon completion of the EISA. 

Entry Requirements:

  • NQF Level 4 qualification.

Horizontal Articulation:

  • National Certificate: Advertising, NQF Level 5.

Vertical Articulation:

  • National N Diploma: Marketing Management, NQF Level 6.

Course Date

To be confirmed 

Please see attached link for more information:

Enquiry Form

Fill in the form below and one of our student support team members will be in contact.

Please use the dropdown menus above to select the qualification, course, or skills programme you are interested in.
IMPORTANT INFORMATION:
APPLICATION FOR ADMISSION TO STUDIES.
  1. The Online Application System must be used by all prospective students applying for admission to any studies.
  2. Each applicant must submit only one application per study instance.
  3. Your application will not be processed if you have not submitted all the information and documentation required below.
  4. Once your application has been submitted, our student support will verify it.
  5. A student adviser will thereafter make contact with you in order to guide you further in your application process. Kindly expect a 72 hour turnaround period.
  6. Please be advised that the College reserves the right to admit or not to admit any applicant to any studies. Reasons for non-admission will be provided.


NB! This Bursary is partially funded by Excellerate Property Services (EPS)

STUDENT REQUIREMENTS:
  1. Communication at NQF Level 4 (matric).
  2. Mathematical Literacy at NQF Level 4
  3. Reliable devices for online learning and Webinars.
  4. Ability to attend in-person contact training at our branch in Durban.
TECHNICAL REQUIREMENTS:
  1. A PC, Laptop, Tablet or Smartphone.
  2. Access to a reliable internet connection.
  3. An active email account.
  4. Attend online workshops.
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